
Youâve built something that works.
Your analytics team is delivering value across the organizationâfielding thousands of reporting and analysis requests, integrating disparate data sources, and helping leadership teams make smarter, faster decisions. Youâve earned the trust of senior stakeholders because your team doesnât just report the numbersâyou shape decisions with confidence.
Your technical foundation is sound. Your operational workflows are mature. Your team is working in tight alignment with the people who rely on data every day.
And yet, tensions are starting to rise.
You notice a second reporting system popping up inside the IT organization. Definitions begin to drift. Data access requests reroute through unfamiliar channels. Colleagues in other departments arenât sure whether to call your team or IT for their next projectâand your stakeholders start questioning which version of the data to believe.
No oneâs trying to sabotage the strategy. But the seams are showingâand theyâre pulling wider.
Whatâs happening here isnât rare. Itâs the fallout of a common and costly misunderstanding: treating data governance and IT governance as the same thing.
Theyâre not.
And unless your organization makes that distinction clearâthen aligns the two in partnershipâyour data strategy will eventually get stuck. Not because the strategy is flawed. But because governance, and the teams driving it, are misaligned at the foundation.

A Practical Guide to Building a Business-Aligned Data Strategy
Building a data strategy that is aligned with the business expectations of stakeholders is key to delivering a strong return on analytics investments. Our experts put together the insights for this all-in-one guide to creating the perfect data strategy.
IT Governance Is Not Data Governance
When the word governance appears in two different domains, itâs easy to assume they belong together. But IT governance and data governance are not interchangeableâand mistaking one for the other is a primary source of friction that undermines even the best-intentioned data strategies.
IT governance focuses on technology. Its purpose is to align IT investments with business priorities, manage architectural standards, ensure security, mitigate risk, and keep the lights on. It's fundamentally about infrastructure and service delivery. IT asks: What platforms and processes do we need to run the business reliably and securely?
Data governance, by contrast, is about meaning and use. Itâs the business function responsible for defining what data means, ensuring itâs fit for purpose, and making sure the right people have access to the right data at the right timeâwith confidence in its accuracy. It asks: What does this data represent, how should we use it, and who owns the responsibility for its quality?
Confusion arises because both disciplines contain shared languageâgovernance, ownership, stewardship, compliance. But that shared language masks wildly different objectives. IT wants to manage change, secure systems, and deliver scalable solutions. Data governance wants to ensure that data is interpreted consistently and trusted by those who depend on it for decisions.
Without clarity and coordination between these two governance functions, organizations fall into a familiar trap: IT builds tools and pipelines based on loosely defined requirements. The analytics team responds by standing up parallel processes to protect quality and regain control over definitions. Each group believes theyâre solving a business problem, but theyâre working from different assumptionsâand often, in isolation.
How the Tension Shows Up (and Why It Costs You)
The tension between IT and analytics is not just theoretical. It plays out in visible, painful waysâones youâve likely seen firsthand.
One of the most common patterns is the rise of competing systems. You see it when IT, under pressure to respond to stakeholder requests, spins up quick-win dashboards or reporting environments using data sources they barely understand. Their intention is good: deliver value fast. But in the absence of clear definitions, governance standards, or context, they inadvertently create artifacts that contradict core enterprise reporting.
At the same time, analytics teams often build their own infrastructure to protect quality and reliability. When they donât trust ITâs pipelinesâor when they've been burned by inconsistenciesâthey build shadow data pipelines, complete with their own ETL processes, data validation steps, and gold-standard sources. The result? Parallel infrastructure, version control chaos, and yet another data silo to manage.
Sometimes the consequences are more dramatic. For instance, a secondary system built outside the oversight of the analytics team might generate a report that claims an organization has millions of [insert critical enterprise data point here]âwhen the actual number is in the thousands. In this hypothetical (which weâve seen this very real pain time and again), the developers arenât negligent; theyâre acting on the best information they have.
But that information lacks the domain context, rules, and quality checks maintained by the analytics team. Without that foundation, the system introduces serious reputational and regulatory risk.
Even when the outputs arenât as egregious, broken reporting undermines trust. Stakeholders get different numbers depending on which system they use. Executives stop believing in the data. And teams that should be collaborating end up defending their own versions of the truth.
Meanwhile, the tool sprawl gets worse. IT is asked to support infrastructure they didnât build. Analytics teams are stretched thin maintaining legacy scripts and data assets no one remembers building. And instead of aligning around scalable enterprise capabilities, everyone is stuck managing exceptions.
These aren't just operational inefficiencies. They're signs of a deeper cultural disconnect.
At its root, the problem is one of mutual misunderstanding. IT doesnât always understand what the business needsâor why those needs matter. So, they act like order takers, implementing requirements without questioning whether they align with business goals. But that lack of questioning robs them of their ability to serve as gatekeepers. Developers lose the chance to catch bad requirements before they result in broken solutions.
On the flip side, the business doesnât always understand the limits of legacy systemsâespecially brittle, aging infrastructure that canât accommodate a new requirement without major rework. That gap in understanding leads to frustration on both sides. Business users think IT isnât responsive. IT thinks the business is asking for the impossible.
And through it all, developers get caught in the middle. They're the ones asked to interpret unclear requirements, find âgolden sourcesâ of data with no guidance, and build applications that straddle conflicting definitions. Without formal inclusion in the data governance process, they become accidental arbiters of data meaningâforced to make calls that shouldâve been decided upstream.
This dynamic leads to costly outcomes:
- Regulatory exposure, when incorrect data flows into compliance reports.
- Duplicated costs, as teams build redundant systems in parallel.
- Delayed projects, when tension stalls development or derails delivery.
- Siloed expertise, as developers, DBAs, and analysts work without a shared understanding.
- And most critically, lost trust, which corrodes every part of the data value chain.
The fix isnât to collapse one governance structure into the other. Itâs to clarify the distinctionâand build the collaboration.
In the next section, weâll explore how to do just that.
Five Moves to Rebuild Collaboration and Clarity
1. Clarify Ownership vs. Stewardship
One of the firstâand most foundationalâsteps toward rebuilding clarity between IT and analytics is making a sharp distinction between ownership and stewardship.
In many organizations, ambiguity around who "owns" the data creates ongoing confusion and resentment. IT believes they are responsible for the data because they manage the systems that house it. Analytics teams, by contrast, see themselves as the curators of data meaning, responsible for ensuring definitions, quality, and usability. When this line is blurry, tensions around authority and accountability escalate quickly.
The truth is, both perspectives have meritâbut they are different roles.
- IT owns the systems. They are responsible for the technical infrastructure: the databases, platforms, servers, security, and compliance mechanisms that ensure the safe storage and movement of information.
- Analytics stewards the data. They are responsible for what the data means, how itâs defined, how itâs trusted, and how itâs used by decision-makers across the business.
Ownership is about technical custody. Stewardship is about business responsibility.
Without recognizing this distinction, organizations risk one of two failures: either IT overreaches into defining data meaning (without business context), or analytics teams attempt to bypass IT entirely in pursuit of speedâresulting in fragmented, insecure solutions.
A healthy governance model formalizes both roles without diminishing either. IT remains critically important. They ensure the systems are secure, resilient, and performant. But itâs the businessâthrough analytics and domain stewardshipâthat defines what the data represents and how it should be used.
This clear division of labor doesn't weaken collaboration; it enables it. IT can focus on delivering high-quality, trusted systems. Analytics can focus on maximizing dataâs business value.
Organizations that get this right foster an environment where infrastructure supports innovation, not stifles itâand where trust grows because roles and responsibilities are understood, respected, and codified.
2. Co-Define Governance Priorities
Once roles are clarified, the next step is to co-define governance prioritiesâdeliberately and collaboratively.
In too many organizations, governance frameworks are written in silos. IT drafts standards to control system changes, manage access, and enforce security. Analyticsâor the businessâdrafts guidelines for metadata management, data quality, or data accessibility, often in response to project needs. The result is a patchwork of policies, many of which inadvertently work against each other.
This fragmentation isnât just inefficient; it actively breeds distrust. IT feels blindsided by analytics-led initiatives that create architectural risk. Analytics feels stifled by IT processes that delay or limit critical data access.
The antidote is a shared governance agenda.
Instead of separate, competing documents, IT and D&A leaders must come togetherâearly and oftenâto define a mutual governance charter. That charter should answer foundational questions, such as:
- What does good data governance look like in this organization?
- Where do we jointly need to enforce standards (e.g., security classifications, access protocols)?
- Where do we enable flexibility and business-specific adaptation?
- How will we handle disputes over ownership, priority, or interpretation?
- What are the first principles guiding decisions when trade-offs are required?
When these conversations happen before projects launch, governance becomes an accelerator, not an obstacle. It creates a shared understanding of guardrails and freedomsâwhere precision is critical, and where agility is acceptable.
Critically, this shared charter should not be academic. It must be built around real business priorities. It must consider regulatory obligations, organizational risk tolerance, and the true cost of governance complexity.
The goal is not to create a perfect governance model on paper. The goal is to create working governance that evolves with the businessâminimizing friction, maximizing trust, and aligning the strengths of both IT and analytics toward shared outcomes.
Organizations that co-define governance priorities donât just move faster. They also endure change betterâbecause when pressure mounts, their teams arenât guessing about what matters most. They already know.
3. Anchor Governance in Use Cases
If governance lives only in policies and frameworks, it quickly loses its relevance to the people itâs meant to serve. To truly succeed, governance must be anchored in real, tangible business use cases.
Itâs easy for governance initiatives to get bogged down in abstract principles. Teams debate hypothetical risks, perfect taxonomies, and theoretical controls. Meanwhile, project teams struggle to find the right data, stakeholders default to workarounds, and the business quietly builds new systems to sidestep slow processes.
Grounding governance in use cases flips this dynamic.
When you anchor governance in the real-world decisions that people are trying to makeâwhether itâs regulatory reporting, enrollment forecasting, customer segmentation, or resource allocationâyou make governance practical. You move it from theory to practice.
Instead of debating whether a policy is comprehensive, you ask:
- What decision is at risk if the data is wrong?
- What controls will meaningfully protect the decision quality?
- Where do we need speed, and where do we need caution?
- Who owns the outcome, and who stewards the data that enables it?
This shift changes how teams think about governance. Itâs no longer about compliance. Itâs about protecting business outcomes.
Letâs go back to our earlier example of a secondary data system built outside the oversight of the analytics team, designed to quickly deliver ad hoc reports. It seems efficientâuntil one day it produces a report claiming the organization has millions of XYZ, when in reality the true count is in the thousands. The developers who built the system arenât at fault. Theyâre fulfilling requests with the information available to them. Whatâs missing is the context: business rules, source knowledge, and validation protocols defined and maintained by the analytics team.
This is what happens when governance is abstracted from use. Had the governance program been built around actual business prioritiesâregulatory reporting, performance management, operational forecastingâdata definitions would have been standardized. Stewardship responsibilities would have been clear. And the discrepancy would have been caught upstream, long before anyone hit âsendâ on that flawed report.
The lesson here: successful governance starts with specific, high-value use cases. Define what decisions must be supported, what data those decisions rely on, and what it takes to make that data reliable. Only then can you build governance structures that stickâbecause theyâre solving problems the business already cares about.
By focusing on use cases, you also prioritize efforts where they matter most. Instead of trying to govern every piece of data equally, you concentrate resources on critical data domains where the cost of error is highestâcompliance reports, executive dashboards, customer impact metrics, and so forth.
Anchoring governance in use cases creates urgency. It builds credibility. And it provides the clearest possible answer to the inevitable question: âWhy are we doing this?â
4. Empower Developers as Gatekeepers
Developers are often treated as order-takersâhanded specs, tasked with implementation, and rarely looped into the "why" behind what theyâre building. Thatâs a missed opportunity. In truth, developers are one of your most powerful allies in enforcing data governanceâif you give them the right tools, rights, and responsibilities.
When developers understand the business rationale behind a data requestânot just what to build, but why it mattersâthey become a second line of defense against flawed assumptions and bad data. If a request contradicts earlier logic or seems to bypass established rules, a well-informed developer can raise a flag, question the requirement, and help prevent downstream issues.
But this only works if the ground rules are clear. Developers need to know where to find authoritative sources, what quality standards apply, and when to escalate a requirement that seems off. They also need air coverâsupport from data governance leadership to say ânoâ or ânot yetâ when something violates the integrity of the system.
Too often, teams try to route around governance. They hand a vague requirement to a developerâ"go find this data and make it work"âwithout regard for source system limitations, conflicting definitions, or necessary validations. And when that developer dutifully delivers what was asked for, the result can be a report built on sand.
The fix isnât more process. Itâs smarter empowerment. Train your developers on the governance principles that matter. Give them reference architecture and lineage documentation. Clarify escalation paths. Then, treat them as what they are: the stewards of how governance becomes real in production systems.
When developers are equipped to ask better questionsâand trusted to challenge incomplete requirementsâyou create a system where governance isn't just a policy. Itâs a practice embedded in the build.
5. Build Governance Partnerships at the Top
If you want data governance to stick, it canât just be a middle-management project or a technical initiative buried in IT. You need senior leadersâspecifically your CIO, CISO, and CAOâaligning around shared goals and visibly modeling the collaboration you expect across the organization.
In environments where IT, security, and analytics have historically operated in silos, this alignment wonât happen by accident. It takes deliberate effort to build relationships, clarify roles, and acknowledge cultural differences between teams.
Your CIO may be steeped in system architecture and risk mitigation. Your CISO lives and breathes compliance and security. And your analytics leader is focused on enabling decision-making with trusted data. These leaders bring different instincts and priorities to the tableâbut that diversity is a strength, not a barrier.
And the breakthrough wonât come from redrawing org charts. It comes when the CIO, CISO, and CAO recognize that they could form a coalition of peersâeach owning their distinct area of governance but coordinating on points of intersection.
Rather than arguing about who âownsâ data governance, they should focus on where their mandates overlap:
- The CISO defines risk thresholds for sensitive data and advised on monitoring.
- The CAO champions stewardship, business-defined quality standards, and reporting accuracy.
- The CIO ensures architectural support, system integration, and operational execution.
Together, they map a joint governance model with clear handoffs and shared accountability. And more importantly, they agree to present a united frontâto executive leadership and to the teams below themâsignaling that collaboration wasnât optional.
The result? Better trust, faster resolution of conflicts, and a governance structure capable of supporting both control and innovation.
If youâre rebuilding governance today, donât underestimate the symbolic and practical power of top-level alignment. Itâs what turns governance from a theoretical framework into an operational realityâone that everyone, from developer to board member, can understand and respect.
Five Moves to Rebuild Clarity and Collaboration: Recap
- Clarify the Difference Between Data Governance and IT Governance
Donât let shared language create false equivalence. IT governance manages systems and infrastructure; data governance manages meaning, quality, and usage. Conflating the two will derail both. - Define Shared Principles and Handshakes
Collaboration starts with clear boundaries and intentional connection points. Agree on principles, define handoffs, and empower each domain to lead where they are strongest. - Anchor Governance in Real Use Cases
Abstract policies donât drive adoption. Align governance to high-impact business needsâlike regulatory reporting or operational decision-makingâto keep it practical and outcome-oriented. - Treat Developers Like the Gatekeepers They Are
Developers shape how data is sourced, transformed, and delivered. Equip them with standards, golden sources, and the authority to flag broken requirements before they turn into bad builds. - Build Governance Partnerships at the Top
Senior leaders must model cross-functional alignment. When your CAO, CIO, and CISO act as peersânot competitorsâgovernance becomes actionable, respected, and sustainable.
Conclusion: The Cost of Misaligned Governance Is Real
Governance tension between IT and analytics isnât just a philosophical debateâit shows up in missed deadlines, conflicting reports, regulatory risk, and the slow erosion of trust in your data assets.
The good news is that the friction isnât inevitable.
Itâs often the result of misaligned roles, unclear priorities, and governance efforts that lose sight of the decisions and outcomes theyâre meant to enable.
By drawing clearer lines between IT and data governance, anchoring efforts in real business needs, empowering developers as stewards of quality, and securing strong leadership alignment at the top, organizations can rebuild trustâand set their data strategies up for durable, scalable success.
Governance done well isnât a barrier to innovation. Itâs the foundation that allows innovation to happen responsibly and at scale.

Explore the Data Strategy & Foundation Hub
Get practical frameworks and IIA Expert guidance to strengthen your governance and accelerate your data strategy.