
Marketing Attribution In A Post-Cookie World
Google has only delayed the inevitable – the end (of third-party cookies) is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many…
In depth presentations and panel discussions from IIA leaders, clients and experts on concepts, topics and trends essential for analytics and AI success.
Google has only delayed the inevitable – the end (of third-party cookies) is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many…
There are many wrong ways to drive data literacy and only one right way - in context. Data Literacy efforts are only effective when they enable people to actively use…
In this webinar, the third in a series on Racial Equality in Analytics, Tamara DaCosta, HR Director, Reporting and Analytics HQ at Turner Construction Company, Diya Wynn, Sr Practice Manager,…
After spending several years answering almost daily emails and telephone calls from business managers asking for staffing help and aiding fellow academics with their analytics teaching needs, Dr. Jennifer Priestley…
Buy or build? Cloud or on-prem? Packaged analytics software of custom Python? These are false choices. No business can afford to think of these choices in a binary way. The…
It seems every company is pursuing Data Culture and Data Literacy programs, but what exactly are they hoping to achieve? These topics get a lot of press, sound very inspirational,…
“Self-service is best characterized as a broader business effort to continue the maturation of your enterprise analytics. Core to that maturation is a focus on identifying more and better business…
A recurring theme among analytics and data science leaders is the concern of not being able to keep up with all of the rapid change taking place – both individually…
During this webinar, Kathleen Maley will share her proven approach to prioritizing analytics projects. This approach can enable firms to ensure that their analytics efforts are meeting the expectations of…