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Resources

Explore insights from IIA and select content from our research library below. Our content is always independent and driven by our clients’ everyday problems, challenges and initiatives.

2022 Predictions and Priorities

Each year, the International Institute for Analytics takes time to focus on the latest analytics trends and the most pressing analytics challenges currently facing organizations. Join IIA’s Bill Franks (CAO),…

Dimensions of a Data-Driven Culture

In non-data-driven businesses, data may play a role in decision-making, but it doesn’t drive decisions. In contrast, data-driven businesses let data guide decisions, outcomes and strategies, even when the data…

Why People Analytics?

As with all analytics, People Analytics starts with understanding the problem you’re trying to solve. How do you match the challenges in your people processes to your wider company ambitions,…

Embedded Analytics, The Logical Next Step

As companies seek to use advanced analytics to drive improved decision-making, knowing how and when to embed those analytics in business processes, in order to eliminate human variance and interference,…

Marketing Attribution In A Post-Cookie World

Google has only delayed the inevitable – the end (of third-party cookies) is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many…


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Research & Advisory Network clients have full access to our research library including strategic frameworks, topic deep dives, leading practices from blue-chip companies and brief responses on the most common topics being worked on across the client community. In addition, clients can directly engage with authors through IIA’s Expert Network.

Looking for more? Contact us today about how we can connect you to our Expert Network.